About Us - Why Sultan Delights?
Welcome — if you’re curious about Sultan Delights and why our Turkish Delight is unlike anything you’ve tasted before, you’re in the right place.
Turkish Delight was always my brother’s favourite treat growing up. Personally, I never liked it — the squishy texture just didn’t appeal to me, even if the flavour was fine. That all changed when I was 27 years old, and I finally discovered what real Turkish Delight should taste like. From that first bite, I was hooked.
At Sultan Delights, we’re passionate about sharing authentic, imported, artisan Turkish Delight made with the finest ingredients — just as it should be. Whether you’re new to Turkish Delight or a lifelong fan, we invite you to taste the difference and fall in love all over again.
Our Story
2005 — The Moment That Changed Everything
After a trip home to Istanbul, my colleague Mehmet brought in a box of pistachio Turkish Delight to share at work. It wasn’t long before people from other departments were gathered around, curious and delighted by the unfamiliar taste and texture. Most of us in the UK had never experienced authentic Turkish Delight before — and we were instantly captivated.
2009 — A New Beginning
Following redundancy from my job, I decided to turn my newfound love into a business. Our market research was overwhelmingly positive — people wanted the real thing — so we took the plunge.
2010 — Sultan Delights Is Born
We imported several pallets featuring 10 different varieties of Turkish Delight, launched our website with the help of a talented web developer, and opened a stall in Belfast’s iconic St George’s Market. Things started slowly, as expected — but word of mouth worked wonders.
Soon, Orders Came In From Around the World
As interest grew, we began receiving orders from across the UK, as well as internationally — including the USA, Germany, France, Spain, Italy, and even Sri Lanka.
2014 — Expansion to Amazon
We listed our products on Amazon UK to reach an even wider audience.
2015 — Going International
We expanded our Amazon presence to include Germany, France, Italy, and Spain.
2018 — From Market Stall to Established Brand
With consistent growth and loyal customers, Sultan Delights moved from a small stall to a respected name in Belfast’s artisan food scene. Our products began appearing in independent stores, cafes, and select food fairs across Northern Ireland.
2020 — A Taste of the Lakes
Our journey took us across the Irish Sea as we introduced Sultan Delights to the Lake District — a place known for its love of fine food and craftsmanship. We partnered with local delis and farm shops, bringing authentic Turkish Delight to the heart of Cumbria’s foodie culture.
2022 — Craft and Tradition, Perfected
We invested in new packaging and product lines, celebrating the artistry of Turkish confectionery while keeping our traditional recipes unchanged. Each piece became a small tribute to authenticity and patience — the values that built Sultan Delights.
2024 — A New Chapter in Belfast
We expanded our Belfast base, opening a modern fulfilment space designed to meet growing demand across the UK and Europe. What began as a shared box among friends had become a recognised brand with deep roots and an international reach.
2025 — Looking Ahead
This year marks a confident step forward for Sultan Delights. Our focus remains on importing genuine Turkish Delight, made in Turkey using traditional methods that have stood the test of time.
We’re strengthening partnerships with our long-standing suppliers and expanding our distribution network so more people across Britain and Ireland can enjoy authentic Turkish confectionery. From our base in Belfast to our growing presence in the Lake District, Sultan Delights continues to share the true taste of Turkey — exactly as it should be.
What We Believe In
Sultan Delights has always been about one thing: bringing real Turkish delight to the UK. We don’t cut corners with artificial flavours or gelatine. We don’t mass-produce. Every box we send is packed fresh, made with natural ingredients, and delivered with care.
Whether you’re ordering for yourself, gifting to a friend, or discovering real lokum for the first time, we want your experience to be the same one that started this business — that moment of surprise when you taste the genuine article.
Try It For Yourself
Build your own box of 50 handmade Turkish delights, choosing from 10 authentic flavours. £22.95 including UK delivery.